What is a landing page?

Landing Pages

A vital sales tool

Landing pages Theory

Not a complete website

In digital marketing, landing pages are usually standalone web pages that are created very specifically for a particular marketing campaign. This is the place where a visitor lands after clicking on a link in an email, or an advertisement from Google, Bing, YouTube, Facebook, Instagram, Twitter, or some other similar place on the web.

As opposed to web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA) for short or a single purpose such as targeting keywords for SEO purposes.

Because of this focus, landing pages are an excellent way to increase conversion rates of your marketing campaigns, lower your cost per lead or sale or target specific search terms.

Landing Page Benefits

  • High conversion with strong calls to action
  • Can be more detailed or more simple than than product pages as desired.
  • Very service or product focussed
  • Reduced bidding costs for PPC campaigns due to high quality scores
  • Useful for A/B testing ideas before finalising a more permanent web page
  • Used to target specific search terms for SEO purposes
  • Great way to crash test new products or services before committing
  • Can be highly tailored to suit targeted audiences
  • Reduce advertising spend wastage, generic adverts to home or product pages have low conversions
  • Targeting competitors without making it highly visible.
  • Seasonal targeted products you don’t want to promote all year round.
A list of 4th Revolution Marketing’s Landing Pages

Updated: 14/11/2023

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