1. Brochure Websites
A simple brochure website of less than 10 pages should be less than £1,000 and you may also incur ongoing costs for hosting & any extra functionality, but these should be minimal.
2. Online Store
A simple E-commerce website with less than 100 products will be around £1,500, and you may also incur ongoing costs for hosting & any extra functionality, but these should be minimal.
3. Friends and Family Discounts
I can't stress this enough, DO NOT USE FRIENDS, RELATIVES OR FRIENDS OF RELATIVES to design your website. Would you invite bob next door to build your shop in the real world? What happens if you fall out?
4. Migration Planning
If you have an existing site, make sure you have an SEO professional put a migration plan together to protect your search rankings, otherwise you could suffer a catastrophic drop.
5. Use a Well Known Platform
There are a lot of content management systems out there (the framework the site will be built on) but stick to designers who user WordPress or Shopify, they are the most common and flexible.
6. Common Good
Avoid companies using bespoke and other lesser known platforms as this will make them more difficult to improve later and harder to rank on Google. I would also avoid Wix, Squarespace, GoDaddy Web Builder and Weebly.
7. You Are the Owner, Own It
Insist on Administrator access once it is built, going back later when the company no longer exists, or you've fallen out is a nightmare.
8. Analysing Your Site
You should have Google Analytics and Google Search Console set up as part of the web design process, if not insist on it. It doesn't matter if you don't know how to use it now.
9. Websites Are Sales Tools
A website is not a piece of art! Avoid designers who prefer looks to functionality, you want it to work well AND look good.
10. Manage Your Expectations
Be realistic with your expectations, new sites don't attract more visitors without some marketing support. New sites are not magic bullets.