HOW DO I GET MORE CUSTOMERS?
A small business owner’s essential guide
Your idea turned into a business, but where are all your customers?
Although we understand that small business owners face the same challenges, a secret we want to share with you is that even when we were with big businesses with market dominance, we still had to compete for new customers.
Obviously, having a combined 70 years of business experience, we know a thing or two about landing new clients, so here are our top ten tips on “how do I get more customers?”
Happy hunting!
1. Referrals
Ask for referrals or incentivise your customers to refer your business.
2. Network
Get out there and meet other businesses, it's one of the most effective ways to generate new business and pick up information about key industries you want to target.
3. Introductory Discounts
Everyone likes to think they are getting a good deal, an introductory offer might just get you over the line.
4. Lapsed Clients
Win back lost customers, did you get feedback when you lost them? Are they problems you have now addressed?
5. Use Social Media
Get the word out with social media platforms such as Facebook, Instagram, Pinterest, LinkedIn & Twitter. A word of caution don't rely on free posts you'll need to add some budget in order to reach more people.
6. Create Your Own Referral Network
Partner with complementary businesses, you refer them, they refer you.
7. Get to the Top of Google
Improve your website and use search engine optimisation to rank for your targeted search terms. If you don't have the time or knowledge, use an agency, it will cost less than hiring someone.
8. Community & Charity
Take part in local events and charity work. It will do some good, improve your brand image and expand your network.
9. Get Publicity
Generate some publicity, write a press release, offer news outlets expert opinions (if you can back it up).
10. Make Some Calls
Make some phone calls, yep, don't email people pick up the phone and speak.
So that’s our top ten tips on “How do I get more customers?” do you agree? Leave a comment below.
