digital marketing agency birmingham
Customers prepare before buying by researching online, even for offline sales . Digital Matters.
your website is a digital salesperson
It’s crucial that you have a website for your business, it’s a key component of your digital marketing strategy. The modern consumer journey includes multiple interactions with your website whether they are simply researching or actually purchasing from you.
Conversion rate Optimisation
Moreover, your website needs to convert browsers into buyers, if it does not, you have created an art project, which I am fairly sure was not your intention. The conversion of your website is a science, not an art, it may require a few tweaks, or an entire redesign, let our experts take a look.
Search Engine Optimisation (SEO)
If your website does not rank on the first page of Google for the right search terms, then it is not likely to be successful. This will provide you with plenty of quality traffic, but it’s very competitive, and you’ll have to earn every position through good SEO practice.
A market research company can provide you with insight into your customers in the real world, but online there are some incredible tools that can help you develop a detailed picture of your customers in order to pursue new prospects. How you collect and then interpret that data can save you thousands in advertising costs and help to refine or design new products and services.
Facebook, Instagram, Pinterest, Twitter, TikTok, Twitch… the list goes on. You will need to allocate an advertising budget to these platforms, since most of the “free” value has gone, but you can still gain traction if properly utilised.
Paid Search – Google or Bing Ads
Do you rank on page one for critical search terms? If not then buying your way to the top through Google Ads is the smartest way to fake it until you make it. If done correctly, it can bring lots of very valuable traffic; if done incorrectly, you’ll burn cash buying useless visits.
Making your stories come to life through video is one of the easiest and most effective ways to engage and establish a connection with your audience as well as to allow them to discover and understand who you are and what you do. With us, you get to make videos that blend narrative, key messages, and creative visuals in a way that works best for your audience.
High quality links from reputable websites are used by Google as a way to measure how good your site is on the Internet, and they are hard to obtain without the proper digital PR approach. However, it is not just about building links. Good PR generates interest in your products and drives loads of traffic that can be converted to sales for you.
Digital Display Advertising & Ad Networks
A low cost way to build brand recognition or generate interest in products and services. You’ll have to get your visuals and targeting right, otherwise it’s a great way to waste money.
Updated: 15th March 2022